About Jason
Jason is a passionate, experienced, and driven B2B marketing leader who has a track record of helping organizations achieve success. Through his leadership, he builds and executes strategic marketing initiatives and campaigns that help grow pipeline, establish brand awareness, and improve customer loyalty. He believes that the most successful marketing strategies are ones that are built upon deep insights about the buyer, that incorporates a balanced mix of paid, owned, earned, and social media and that demonstrate a clear and measurable ROI.
He is the author of the book Marketing Strategy: A Beginner’s Guide to B2B Marketing Success. Jason holds a Masters degree in Business Administration from the W. P. Carey School of Business at Arizona State University. He has also received various certifications through B2B Marketing firms such as SiriusDecisions and the Content Marketing Institute.
Jason lives in Scottsdale, AZ, with his wife Seela and son Ahmed, they enjoy reading, staying active, and traveling.