Marketing Strategy: A Beginner's Guide to B2B Marketing Success
Listed #16 on the "Top 97 Best B2B Marketing Books of All Time" on BookAuthority.org
An Overview
This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user’s manual or guide on how to achieve that.
The structure is laid out in the chronological sequence one would need to follow in order to create an effective marketing strategy, and is broken into three sections: Learn - Build - Execute.
Upon completing the book, and the optional exercises in each chapter, marketers will walk away with their very own custom marketing strategy and will be armed with the knowledge they need to be effective B2B marketers!
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request the marketing strategy working document
Leave a book review on Amazon and get a free copy of the Marketing Strategy Working Document (referenced throughout the book). Use it to build your own marketing strategy by referencing each chapter's Call-to-Action Section.
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